Celestial Tea SWOT Analysis Essay Example | Topics and Well Written Essays - 500 words

Celestial Tea SWOT Analysis - Essay Example Many online retailers of Celestial tea have given many positive reviews to the Company due to its high-quality and unique products. This has made the company receive even more customers. Given the fact that the company uses some herbs and natural ingredients to make some of its unique tastes of tea, some of these ingredients have been found to be pesticides. This issue has made some people afraid of using the Companys products, though, many customers dont mind about this as theyve been using the products for a long time without any bad experience. In as much as the company enjoys a huge market share in the Tea Industry in North America, its sales have always trailed those of its major competitors such as Lipton, Twinning and Private Label. There has been an increased opportunity in the tea sector for Celestial Company due to the various upcoming health benefits that have been proved to result from using tea products, especially natural tea. This has increased the popularity of tea that comes with increased consumption. As a result, many consumers begin using tea, and this translates into increased sales for the company. Tea has also been proved to be a very addictive beverage. This makes those who have begun using the product to continue using it for a very long time and increase its use. This translates into more market for tea. Due to increased popularity of tea, there is a vacuum in the market created by an inadequate supply. This gives room for more competitors to come up. Many competitors mean the industry will have many players and few benefits. Celestial Tea faces a very stiff competition from the major tea manufacturers in the U.S., the Unilever United States. According to 2014 statistics, Unilever made sales worth $418 million, which was estimated to be twice the size of its closest competitor, RC Bigelow (Euromonitor, 2015). This is the company where Lipton brand belongs to a top brand. Celestial Tea finds itself in the third to fourth